Lineker welcomes new telematics brand

29 Nov 2011

A new insurance brand supported by former England footballer Gary Lineker should provide young drivers with better deals. Ingenie, underwritten by Ageas, targets drivers between 17 and 25, who have been priced off the road by rocketing car insurance costs. Using advanced in-vehicle telematics technology to assess individual driving styles, insurance premiums can be adjusted accordingly. Ingenie hopes to incentivise better and safer driving.

Lineker, who described car insurance costs as „eye watering" has invested in the online broker, who has also Steve Broughton, co-founder and its chairman, in its corner, who is also former chairman of the Motor Insurers' Bureau and still the chairman of Tesco Underwriting.

Commenting on the launch, co-founder Richard King said: "It's about time young drivers had a chance at getting reasonably priced insurance instead of being excluded from the road by often inaccurate and unfair assumptions about their driving style. By rewarding young people for better driving, we can generate a community of safer drivers for the future and build a truly scalable business at the same time."

Insured with the company, young drivers are sent updates on their driving behaviour via the Ingenie mobile application directly to their phones. The information is collated every three months and evaluated to amend the original quote.

"The costs of car insurance are simply eye-watering and a major obstacle to any young person who has passed their test and is ready to drive. What Ingenie is offering is a real alternative to sky-high premiums, based on the straightforward concept that the better you drive, the less you end up paying", said Lineker.





According to an Ageas spokesman, the partnership brings together Ingenie's advanced development of telematics technology and approach to digital marketing - combined with Ageas's proven track record in providing high quality insurance services.

Lineker, who described car insurance costs as „eye watering" has invested in the online broker, who has also Steve Broughton, co-founder and its chairman, in its corner, who is also former chairman of the Motor Insurers' Bureau and still the chairman of Tesco Underwriting.

Commenting on the launch, co-founder Richard King said: "It's about time young drivers had a chance at getting reasonably priced insurance instead of being excluded from the road by often inaccurate and unfair assumptions about their driving style. By rewarding young people for better driving, we can generate a community of safer drivers for the future and build a truly scalable business at the same time."

Insured with the company, young drivers are sent updates on their driving behaviour via the Ingenie mobile application directly to their phones. The information is collated every three months and evaluated to amend the original quote.

"The costs of car insurance are simply eye-watering and a major obstacle to any young person who has passed their test and is ready to drive. What Ingenie is offering is a real alternative to sky-high premiums, based on the straightforward concept that the better you drive, the less you end up paying", said Lineker.

According to an Ageas spokesman, the partnership brings together Ingenie's advanced development of telematics technology and approach to digital marketing - combined with Ageas's proven track record in providing high quality insurance services.