NIM integrates Inrix’s Total Fusion Traffic into mobile nav appsNIM integrates Inrix’s Total Fusion Traffic into mobile nav apps

02 Dec 2008

To enhance its AtlasBook Navigator application for mobile devices, Networks In Motion (NIM) has announced a premium partnership with Inrix.

The most accurate ETAs, optimal route recommendations and timely traffic alerts on the market will empower AtlasBook users. The white-label navigation software platform, AtlasBook Navigator, is available to wireless carriers for GPS-enabled mobile phones, featuring local search and other LBS applications.

By combining Inrix Total Fusion Traffic with AtlasBook's turn-by-turn routing application, speed information on 800,00 miles of roadways across the US can be provided and NIM, being the largest mobile phone navigation subscriber base in North America, has more than three million paid users at its diposal.

Inrix's routing-optimised traffic data combines real-time information from the largest GPS probe network in the world - featuring nearly a million GPS-enabled taxis, service vehicles, airport shuttle services and other commercial vehicles as well as consumer cellular GPS-based devices - with traditional road sensor information.