Microsoft Virtual Earth and WaveMarket announce multi-year collaboration

03 Feb 2009

In order to enhance the WaveMarket Veriplace platform with Microsoft Virtual Earth technology WaveMarket has announced a multi-year collaboration.

The open location and privacy platform, Veriplace is the first location aggregation platform in North America, offering third party developers live access to mobile users' location data. Empowering end users with rich privacy controls, the platform ensures that location data is never shared without the user's permission.

According to WaveMarket's CEO, Tasso Roumeliotis, Veriplace unlocks the huge potential of LBS for application developers because it provides a safe way for carriers to release location data.

The Veriplace Location Aggregation platform is already available on Sprint and will soon offer location connectivity to a number of carriers globally, bringing the latest Virtual Earth mapping technologies to WaveMarket's Family Locator commercial deployments. The WaveMarket Family Locator powers family-tracking solutions on Sprint Nextel, Alltel, Bell Mobility and other global tier one mobile carriers.