06 Nov 2008
Tele Atlas and Argentina-based Datamap announced their cooporation to develop and deliver digital maps and related content covering Latin America's second largest economy.
The terms of agreement include access to Datamap's existing database of more than 200,000 km of navigable roads in Argentina, including map information for three major cities - Buenos Aires, Cordoba and Rosario.
Enhancing it with additional content such as POIs to its personal navigation, wireless, Internet, automotive and enterprise customers worldwide, Tele Atlas will make it immediately available. According to the agreement, Datamap engaged to monitor the country's road network for changes, providing to Tele Atlas on a regular basis.
Tele Atlas also planst to form a new regional headquarter in Buenos Aires.
"Argentina is a growing economy that is just starting to adopt personal navigation devices and mobile location-based applications," said Tele Atlas CEO Bill Henry. "Datamap gives us the strongest foundation on which to expand our Latin American offering. Combined with a new regional headquarters, we have an exciting road ahead as the country's drivers and mobile phone users increasingly rely on digital maps."
The company currently offers maps 75 countries around the world, including fully navigable maps of Brazil and Mexico. Tele Atlas will continue to expand its Latin American offering in the future with map coverage planned to be available in 2009, including Chile and Uruguay.