NAVTEQ increases coverage and content of Mexico map

06 Aug 2008

The leading global provider of digital map data, NAVTEQ, has increased its coverage and content in its digital map for Mexico. The current map release includes almost 450,000 km of roads and covers the entire population. 23% of which is covered at the company's highest quality levels: road network attribute verification, a specification distinctive to NAVTEQ maps.

According to director of product marketing, America, Eliot Dam, digital maps supporting turn-by-turn vehicle guidance need to be highly accurate, and detailed. "Many road attributes such as turn restrictions or other restricted maneuvers are more efficiently collected or verified via in-vehicle processes. Other elements such as small physical barriers can only be collected and verified by geographic analysts on the road", he added.

Running three local offices, NAVTEQ employs up to thirty geographic analysts doing much of the database production locally.

"Because all of our map collection, verification and production processes are standardized against a common database specification, customers can quickly and easily integrate new quarterly coverage and content into their navigation systems," says Jim Dineen, director and general manager of NAVTEQ, Latin America. "As we add more content and broaden attribute verification, end-users can receive improved routing benefits through the system providers' map update programs."