MyGuide's launches Eco Navigator

02 Dec 2009

The new announced personal navigation device developed by MyGuide Americas enables drivers to track their carbon footprints. Being the first device to show drivers their real-time fuel consumption and carbon emissions and to provide advice on how to improve mileage and reduce emissions, the Eco Navigator furthermore suggests the most fuel-efficient route to a destination.

According to Randy Kemps, vice president of sales and marketing at MyGuide Americas, the visual impact of the real-time data display will change driving habits. "That is the true goal of this product. There is no other device on the market today with this functionality, global maps, and wireless access at a competitive price."

Releasing the Eco Navigator in North America in December and in Europe in January 2010, MyGuide Americas is in discussions with partners in India, Russia, and Australia and hopes to launch in all three by spring 2010.